51.5 DEGREES NORTH-logo-black.png

The line of latitude on which London sits. The home of much retail innovation - and my business - but also referencing the guidance I bring in helping clients navigate the fast-changing retail and consumer landscape.

 

John kershaw - retail expert, adviser, investor

Drawing on insights and relationships gained as a leading equity analyst covering the retail sector, I set-up 51.5 Degrees North to provide strategic advice to managements, Boards and investors of retail and consumer businesses. It also is a vehicle for my 'club' of expert investors to back high-potential digitally and socially relevant retail and consumer companies.

John adds genuine insight and perspective. He’s challenging yet personable, delivering messages with clarity and impact - he consistently adds value to our business and decision-making
— Olaf Koch, CEO Metro AG
John helped Booker appraise the grocery and financial markets to help us deliver substantial shareholder value
— Charles Wilson, CEO Booker (now part of Tesco PLC)